INTRODUCING THE
Founders Lifeline:
The No-Hustle Way to Reignite Your Business and Your Life
Join a powerhouse community of women entrepreneurs who are growing their sustainable businesses, reclaiming their time, and living fully—without burning out.
ENROLLMENT IS NOW CLOSED- JOIN THE WAITLIST
WHERE IT STARTED
Two babies, empty bank account & no clue...
I remember when I had two babies under three, a business that was supposed to be my dream, and a bank account that was down to $3,200. I was working all the time, I was irritated with my kids, and I still couldn’t see the light at the end of the tunnel.
Then I learned how to focus on the right things at the right time, build systems that freed me up and became automated, and surround myself with the right people. (I’m not talking about your other girlfriends with 9-5’s or the ones from your Mommy and Me class) That shift took my business from $700K a year to $3.8M in under three years—and now, almost 9 years later, I have the time and financial freedom that I dreamed of when I started.
Now, I help other women entrepreneurs do the same through Founders Lifeline.
Most women entrepreneurs feel stuck because:
They’re constantly juggling client work, the next sale, kids, and home life—with no breathing room.
Sales and leads feel unpredictable, so they’re always hustling to “catch up.”
The business is running them instead of the other way around.
Every month you keep going like this, you’re missing opportunities, draining your energy, and risking burnout, if you’re not there already. The market is moving fast—and you deserve to be ahead of it, not just trying to keep up.
HOW IT'S EVOLVED
Where Ambition Meets Breathing Room
This isn’t your typical business group.
Founders Lifeline is for women entrepreneurs who are DONE with hustle culture and ready for smarter strategies, real breakthroughs, and more time for the life they actually want. No fluff. No burnout. No 5 a.m. nonsense.
What Makes Founders Lifeline Different:
Unlike other business programs that dump a bunch of content on you and leave you to figure it out alone, Founders Lifeline:
Shows you exactly what to focus on to get unstuck and grow now. Immediate AHA moments are unlocked in the first sessions.
Blends mindset, business strategy, and personal energy work for sustainable long term results.
Surrounds you with women who understand the messy middle of running a business and a family - not just one or the other. Stop treating business and life separate.
High on support & not on overwhelm. But you might become so obsessed with the teachings that you spend more time in the community than you do scrolling.
And, it’s all online so you don’t even have to put real clothes on to participate. Show up with no bra, no make up and a messy bun. This isnt about looking good, it’s about transformation.
Membership Details
Here’s Exactly What You’ll Get:
Monthly Hot Seat & Q&A Sessions with Jen
Get targeted solutions and spot growth opportunities with direct, personalized feedback.
Value- $4200/yr
Learn-at-Your-Own-Pace Online Training Portal
Short, impactful videos and exercises designed for women who want to think differently and run their business better.
Value- $2000
Copy-and-Paste Business Templates & Tools
My actual spreadsheets, position agreements, SOPs, KPIs, performance review forms, and more—so you can skip the guesswork and save hours.
Value-$450
Weekly Accountability
Check-Ins
Continue forward motion and steer clear of reverting to old habits or procrastination traps.
Value- $1200/yr
Private Community of Ambitious Women Entrepreneurs
Ask questions, bounce ideas, and get advice from women who get it—all from your phone or laptop, without having to get dressed up or leave the house at a ridiculous hour.
Value- Priceless
D.F.Y. Services Available
Done for you marketing & operation services available to scale faster & realign with the right support.
-additional
COURSE OUTLINE
From uncertain and overwhelmed to clear, confident, and in control—leading your business with strategy, alignment, and ease.
1
Paradigms
Discover how subconscious programming, genetics, and your environment shape your results—and how to rewrite those internal scripts so your business and life finally move forward together.
2
The Stick Person
Understand how your mind actually works (and why it runs the show).
Learn the foundational model for how thoughts become results so you can stop wasting energy on worry, stress, and anxiety—and start operating from clarity and confidence.
3
Six Creative Faculties
Tap into the six innate powers you already have to create faster results.
These are the tools successful people use to influence their subconscious, solve problems quicker, and make decisions with ease.
4
Turn It Around
Pinpoint exactly what’s keeping you stuck—and flip the switch.
Identify the thought patterns sabotaging your progress and learn how to redirect them to get back in momentum fast.
5
Vibration & Frequency
Apply simple science to your success.
Harness the natural energy of your body and environment so you can work with life instead of against it—building flow and results without the burnout.
6
Core Values & Mission Alignment
Get back to who you are—and build from there.
Clarify your authentic values and align them with your business vision to create a sustainable foundation that fuels you instead of draining you.
7
Goal Setting (The Big Way)
No more “SMART goals.” We’re thinking bigger.
Create powerful goals that actually move the needle in your business and life—then build the mindset and strategy to achieve them.
8
The Terror Barrier
Understand fear so it stops controlling your business.
Learn to identify the moment your subconscious tries to keep you safe—and how to push through with confidence and calm instead of retreating or overthinking.
9
Self-Image & Identity Upgrade
Step into the version of you who already leads at the next level.
Redefine who you are as a leader, CEO, and woman—so your actions, decisions, and results align with your next chapter.
10
Time Redefined
Design your life and business around what matters most.
Audit your schedule with my proven system to uncover time sucks, identify true needle movers, and create a schedule that integrates family, business, health, and joy.
(Yes—you can grow your business, sleep 8 hours, and still take vacations.)
11
Boundaries That Work
Set boundaries that protect your energy and improve your relationships.
Learn how to say no with confidence, stop people-pleasing, and create structure that keeps you focused, fulfilled, and free.
12
Decision Making
Stop second-guessing every move.
Use my decision-making system to make confident, grounded choices that protect your nervous system—and your business growth.
13
Universal Laws
Use the same laws that govern nature to accelerate results.
These aren’t “woo”—they’re the physics of success. Learn how to apply universal laws to your goals and strategy to create quantum leaps in your results.
14
Women in Business
Rebuild the system for women—because business wasn’t designed for us.
Understand the history of business, the rise of hustle culture, and how to lead differently using feminine strategy and energy to create success without burnout.
15
The Energy of Money
Heal your relationship with money and change how it flows.
Identify hidden beliefs about money that keep you stuck in feast-and-famine cycles. Learn how to shift your mindset before mastering the practical side of business finance and cashflow.
16
Business Audit & Strategic Alignment
Turn insight into strategy.
Apply everything you’ve learned to your real business. Build your client journey, clarify your systems, and design a strategic plan that attracts clients and keeps them coming back.
17
Marketing & Sales Psychology
Sell smarter, not harder.
Understand how marketing and sales really work—plus how to apply vibration, intuition, and psychology to attract dream clients and convert with confidence.
18
Operations & Team Growth
Deliver excellence without losing your sanity.
Learn how to delegate, train, and lead effectively so your business runs smoothly, your team feels empowered, and your clients stay wowed.
19
Business Finance for Founders
Build confidence with your numbers (no spreadsheets required).
Learn to think like a CEO, not a bookkeeper. Gain the tools to talk to your CPA, protect your profits, and design financial systems that support your next level of growth.
20
Future-Proofing Your Life & Business
Stay resilient no matter what life throws at you.
Create contingency plans, pivot strategies, and long-term growth systems that keep your business strong through challenges, seasons, and success.
THE TRANSFORMATION
By the end of this journey you will have:
A business built around your life—not the other way around.
The systems, mindset, and confidence to lead with ease.
A plan that feels aligned, sustainable, and wildly profitable.
A community of women who understand your world and have your back.
Because success doesn’t have to cost your sanity.
It’s time to build the business—and the life—you actually want.
This Is What’s Possible
"This summer I found myself struggling with some aspects of my business and I reached out to Jen. I am so glad I did. Over the course of our conversation Jen identified some areas I needed to focus on and how to improve what I was doing. The advice was practical, simple to implement and effective. The best thing about working with Jen is Jen -- she is real, she honestly cares about you and your business and most importantly it comes from a place of love. Business is about people and putting them first is never wrong. Jen is about people, and she puts you first."
- Rosemary, Six Eighteen Massage and Spa
We were thrilled to have Jen McCarthy speak at our recent Tuesday Together event! Her presentation on recognizing and addressing burnout was incredibly insightful, packed with practical tips and relatable examples that resonated with nearly everyone in the room. The wealth of knowledge she shared was valuable and her warm, approachable style made it easy to engage with the topic. We can’t recommend her enough for anyone looking to gain a deeper understanding of burnout and self-care!
Samantha Davies, Chapter Lead | Lethbridge Rising Tide
"I booked a consultation with Jen on a whim and it was fantastic. I was able to finally look at my goals and start to feel like I can actually accomplish them. She helped me find my "why" again and made me feel motivated. I would recommend booking a consultation with Jen especially if you are currently on the fence"
- Cara Oliverio, Mortgage Broker
FOUNDER | OWNER | MOTHER | MINDSET & PROFIT COACH
Why Jen is in your corner
Jen McCarthy is among the top 1.7% of female entrepreneurs to build a multi–7-figure business—and she did it while raising a family, navigating personal loss, and managing her own burnout.
With nearly a decade of hands-on experience scaling businesses, mentoring founders, and leading with both grit and grace, Jen now teaches others how to grow their income and their peace. She's a speaker, mentor, and mom who’s redefined what success looks like—and she's here to help you do the same.
Raising a Family and being apart of it
Two kids. A dog. A partner with his own set of goals and ambition. Its a lot. And it can be really hard to be present, and way too easy to miss the richest moments, that you spend all your time trying to be apart of. It's time to make more space for the best stuff.
Multiple Real Estate Ownership
Managing multiple rental properties and an entire apartment building. I've built the confidence to look at every stream of income and make it work for me, but I've definitely learned through trial and error.
Leading a 7-figure business
Taking the plunge in to entrepreneurship is no joke, and she has endured the peaks the valleys, but not without a price tag. After years of burnout, Jenny has refined her practises to understand how it can be done better, more efficiently and with less head banging-against-wall moments.
Prioritizing health and wellness
With experience as a personal trainer, Jen knows the necessity of daily movement. She has also developed many practises and standards within her own daily regimen.
What you're wondering:
Just 10 minutes a day to integrate the work and 1-2 hours/ month of teaching and meetings.
This is for women who are actively doing business. You currently have clients or have in the past. If you are at idea or start-up phase you will probably learn a lot, but it may not be as beneficial for you.
We focus on you, not just your business systems—because your business will only grow as much as you do. Your business is a reflection of you.
Ready to Reclaim?
Join Founders Lifeline today and learn:
• Clarity on exactly where to focus
• A proven system for growth without burnout
• A community of women who get it
Who It's For & Who It's Not
Founders Lifeline IS for you if...
You’ve built a business that brings in income—but it’s draining your energy and joy.
You’re tired of Googling your way through every problem and want clear direction.
You’re juggling client work, kids, and the mental load of running a home—and it’s too much.
You’ve lost your creative spark and want to reignite it—or pivot with confidence.
You’re craving support from a coach who’s actually done this while raising kids.
You want systems, strategies, and templates you can plug in immediately.
You’re ready to make more money, have more time, and actually enjoy your life again.
Founders Lifeline is NOT for you if...
You’re looking for a quick-fix magic button with no work involved.
You’re not open to changing your mindset, habits, or leadership style.
You love being busy for the sake of it and wear hustle like a badge of honor.
You want someone else to run your business for you without you being involved.
You’re unwilling to invest in yourself or take action when you have the right tools.
Have more Questions?
Go behind the scenes with Jenny as she shares the real-time lessons, shifts, and moments that shape her life as a founder, mom, and mentor. From business breakthroughs to mindset pivots—this is where the lived experience gets shared.
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